Today, almost every person has a personal email. There are over 4.1 billion email users in 2021. By 2025, their number is expected to reach approximately 4.6 billion. The obvious conclusion is that every company needs to have a database for email marketing.
Email marketing is an effective digital marketing tool with a high return on investment (ROI). One reason for this is that millennials prefer to conduct business communications via email.
How to Collect Email Addresses
When you get started with email marketing, the first thing you need is a database of email addresses. To get these addresses, you need to develop at least some kind of strategy. Of course, you can buy a database of email addresses by contacting UK Marketing Management, this will save you a lot of time.
How Can A Business Use Email Marketing To Attract Customers And Drive Sales?
In addition to direct sales, mailings perform many other important functions:
- Lead customers down the funnel. Often everything happens automatically even without the participation of an email marketer.
- They provide important information about the order and the timing of its delivery (service emails).
- Teach subscribers how to use the product.
- They revive sleeping users – they are again interested in the company and buy.
- Distribute content from your blog and other channels.
- Why email marketing is needed
- Helps build long-term relationships with clients. You can also sell through advertising, but only mailings allow you to contact a person directly; communicate what is important and interesting to him; help make the right decision. If you surround the reader with care in every email, then over time you will become something more to him than just another company that wants to sell its product.
Accompanies the User At All Stages Of Decision Making.
If you are selling a complex or expensive product, then users usually do not immediately decide on such a purchase. Emails help potential customers get to know you better, understand all the nuances and, after a while, make a choice in favor of your company.
Allows You to Find Subscribers in Other Channels.
Knowing the user’s email address, you can find it on Facebook*, VKontakte, the Yandex Display Network, and Google. On these platforms, you can place additional ads for your audience.
And mailings are the channel with the largest audience.
Benefits of Email Marketing:
- High conversion
- Brand recognition
- Relatively low costs
- Easy to start
- Available analytics
