Improving the ability of your website or blog to be found is what search engine optimization is all about, but it can still be a pretty confusing concept for many people out there. Knowing how to correctly optimize pages is an acquired skill, and here are a few tips you can use to develop it.
Bold important keywords. Don’t overdo it, but keep in mind that search engines crawl the code on your site and pay attention to words that you emphasize. The engines then consider those words in your ranking. Bold words that are important and you’ll guide the search engines right to the words you want them to see.
Make sure that all the pages on your website load quickly. New search engine algorithms now take into consideration page response times when assigning a rank to your website. If your pages take a long time to load it could be due to your web host rather than your content. It is best to use a dedicated web server to host your website.
Use the most searched keywords in your HTML title tag. Search engines weigh the placement of keywords and the most weight is given to those in the title. Putting the most important words right in your title will get you to the top of a search drive and query users to your site.
Submit your site to major search engines. Many site owners believe that a search engine will link to you if someone searches a certain keyword, even though this may seem like it is an obvious step. While this may be true, you may not be the first on the list, or even on the first page. Optimize this strategy by paying a small fee to the search engine, and get your site on top of the results.
Never use “hidden” links that visitors cannot see. These links are a holdover from the very early days of search engine optimization, when search engine crawlers would blindly follow the links and improve a website’s ranking accordingly. If they find them on your website, today search engines are smart enough to avoid hidden links, and some will even penalize you.
Do not create a site with search engine optimization as your primary goal. This won’t make your site money, but the customers do. Build your site with the visitor in mind. Ask yourself: “Is my site fun, enjoyable, or useful? ” If you answered no to all of those, you will not see hits and clicks from interested people.
When you write an article that is SEO friendly, make sure you do not forget to make it enjoyable to read, too. You never know who will come across your article and it will reflect poorly on you as a writer and marketer, if your piece reads like straight, SEO spam.
Image links are not good for search engine optimization. Image links only will refer back to the direct link or host of that image file.
Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.
There isn’t anything that’s overly complicated about the process, as you can see from the article above. It’s basically just stuff that you didn’t yet didn’t and know really think to check for. So, to make sure your site is found, just remember to employ the SEO tricks and tips that you’ve read above.
