If you want your website to rank higher on search engines, you need to know about the different types of links and how to use them. By using suitable types of links, you can help improve your website’s SEO and keep your visitors engaged. Keep reading to learn more.
Why are Links Important?
Links are essential because they help search engines understand websites. The more links you have to your website, the better it will rank in search engine results pages (SERPs). There are different types of links that you can use on your website, and each type has a different purpose. These links include internal and external links, also known as outbound links. If you want to understand more about the importance of links for your SEO, then LinkGraph can help.
LinkGraph is an award-winning SEO company specializing in search engine optimization and other digital marketing services. Other services include link placements, blog posts, SERPs keyword analysis, keyword research, content optimization, link building, and more. `
What are Internal Links?
Internal links are links that point from one page on a website to another page on the same website. They are an essential part of SEO because they help search engines understand your website’s structure and how it relates to other pages on the web. Internal links also help visitors navigate your website and can encourage them to stay longer on your site. There are a few things to keep in mind when creating internal links. First, you do not want to overdo it. Too many internal links can hurt your SEO, making it difficult for search engines to determine which pages are most important.
Try not to include more than ten internal links per page. Also, make sure the destination pages are relevant to ensure that visitors click through your links and stay on your site longer. Second, always use keyword-rich anchor text for your internal links. This will help improve your site’s SEO and make it easier for search engines to determine the relevance of your pages. Third, use a variety of link types.
The most common link types include text, image, and video. But you can use many other links, including audio, map, social media, email, and shopping cart links. By using a variety of different link types, you can help keep your visitors engaged and interested in what you have to offer. This, in turn, can lead to more conversions and sales.
What are External Links?
An external link, or outbound link, is a hyperlink that points to a resource outside of the website or domain that is hosting the link. External links can be used for several reasons, such as providing more information about a topic, linking to other websites for further reading, or showing where a statement from your website was sourced. When used correctly, outbound links can help improve your website’s SEO and overall web presence. There are two main types of external links: dofollow and nofollow. Dofollow links are the standard type of hyperlink and pass along both the page authority (PA) and domain authority (DA) from the linking site to the destination site.
Nofollow links do not pass along any PageRank or other SEO metrics, but they can still be valuable for traffic purposes. When creating external links on your website, it’s essential to use them sparingly to avoid looking like you’re trying to spam your readers with too many external sources. A good rule of thumb is to include external links when they genuinely add value to your publishing content. Additionally, ensure that all of your external links open in new tabs/windows so that readers don’t lose their place on your website while clicking through.
