Search engine optimization – the process of tweaking webpages to get better rankings on the search engine results pages – is not just a matter for the most technologically-savvy webmasters. There are simple tips that any website owner can use to dramatically improve their website’s search engine performance. This article shares just a few of them.
When it comes to search engine optimization, good old reciprocal links still have a small but significant role to play. When two websites swap links, the process benefits the standing of both sites on the search engine results pages. Any link pointing to a page helps it in the SEO process, and trading a link is a reasonable way to get another one.
You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. You will stand out like a shining star from the crowd if other local businesses in your area don’t have this.
To help site crawlers better understand your site, you should use keywords as your anchor text for internal links. Non-descript links such as, “click here,” do not help your site as they offer no information to the search engines. This will also help your site to appear more cohesive to human visitors.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won’t.
Use alt tags for span and images element titles to your advantage. If your keyword is “cat” and there is a picture of a calico cat on your site, using an alt tag of “a calico cat” for the image will expose the search engine to your keyword even if the user never sees it, search engines look at a site’s code, not what is actually visible to a user, so. The title of a span element works in the same way.
It is important to remember the search engine optimization articles must be useful to the reader. The blurb or article must provide them with value and applicable relevance. Search engine optimization verbiage needs to be something that the average person can easily relate to, so there is no need for formal language.
Be satisfied with your own site. If you are not, you may be constantly changing the content, which can confuse both search readers and engines. Find your niche and stick to it. Providing yourself with the security and confidence of your well-established website can help you find what else you may need to do to optimize it.
Make sure you’re using analytics on your website. Analytics allow you to measure the traffic to your site. It’ll tell you where people are located, the browser they’re using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what’s drawing people to your website and allow you to use that to increase your traffic.
Live by the rule that no page on your site should be more than two clicks away from your home page. Search engines hate deep links and often times ignore them. By sticking to this rule, you help guarantee that all of your pages get to enjoy some residual page rank value from your home page as well.
Hopefully this article has illustrated that SEO is not a mysterious process set aside for the technologically illuminated ones of the online world. Good SEO is not a matter of arcane practices or total devotion a webmaster at any level of technical know-how can easily implement basic SEO tactics and see a dramatic improvement in search engine performance.