How often have you searched for your own site using a search engine? Were you pleased with your site’s placement, or were you left wondering why other sites that weren’t as well designed as yours placed higher? SEO, or search engine optimization, can help you reach that top spot. Here are a few tips to show you how.
If your site has a defined set of categories, optimize the URLs on your site to contain the keywords associated with the categories. Say you have two cats, categories and dogs. Google likes it better if the URLs for such a site are mysite.com/cats and mysite.com/dogs as opposed to something like mysite.com? category=1. Even more importantly, people searching for a keyword associated with one of the categories are more likely to arrive at one of your subpages when you use a logical URL structure.
Search engine optimization is a useful tool yet do not fall into the belief that your blogs or articles should contain a ton of keywords. Visitors to your site do not want your articles or blogs to read like a list of words. Your content should be creative and you should still write for your visitors, followers and customers not just to get more people to look at your content by having your site show up first in a search engine result.
Using flash files is not a good idea for search engine optimization. Be aware of using flash as it can be very slow to load, and users will get frustrated. In addition, search engine spiders will not read keywords that are found in flash files.
Be true to yourself and true to your readers. If you are putting content on your site that links to a product or service you don’t actually believe in, or that just brings you money, savvy people will see that greed and not want to come back to your site. Worse yet they will stop referring others to you.
Incorporate your keywords and phrases into image tags and file names if you are using images on your site. You add weight to the engines and increase your percentage of copy weight greatly, by doing so. Each image should carry some amount of this phrasing. Alternatively, it might be a wasted image.
Make it easy for visitors to understand and use the website. Do not bog them down with Internet marketing lingo. Instead, create a simple website that highlights what you are trying to market. Links should be easily important and accessible information should be prominently located. Guide them through the process of exploring your website.
Gateway pages will help get more traffic to your website. Your gateway pages should include a specific set of keywords, this will boost the change that this set of keywords will get a high score from the search engines. You should make several copies of this page, each with a different set of keywords.
Be satisfied with your own site. If you are not, you may be constantly changing the content, which can confuse both search engines and readers. Find your niche and stick to it. Providing yourself with the security and confidence of your well-established website can help you find what else you may need to do to optimize it.
Following these tips is only the start. You’ve got to find out more about SEO and investigate other sites to see what makes them work. The more SEO information you have, the more your site will benefit and rise in search engine- result rankings. Keep with it and soon your site will be at the very top.
