Sunday, April 11

The Moco Museum Modern Style Made For Modern People

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One of the great attractions that the Netherlands offers to its visitors is the great diversity of museums. Its capital has several options that can cover the artistic needs of many enthusiasts and amateurs. If you decide to visit a museum Amsterdam, you should know what kind of art is exhibited in each one of them. If you are one of those who seek to break with paradigms while maintaining a modern touch, you should definitely visit the Moco Museum, located in the popular Museumplein. This museum was founded independently by modern art lovers and is located very close to the Van Gogh Museum. It seeks to promote those works of art that offer a paradigm-breaking message. Its visitors get to expand their ideas beyond the world around them with a new perspective. It is not only art. It also seeks to show what many go unnoticed.

A little bit of history

The Moco Museum was brought to life by Lionel and Kim Logchies, owners of the Lionel Gallery in Amsterdam. They specialize in art from the likes of Andy Warhol, Banksy, Damien Hirst, Jeff Koons, Keith Haring, Picasso and Salvador Dali. This pragmatic museum is located in the Villa Alsberg townhouse on Museumplein. Built around 1904 and designed by Dutch architect Eduard Cuypers, cousin of the iconic Pierre Cuypers, designer of the Rijksmuseum and the Amsterdam Central Station. Before housing this modern museum, the Villa Alsberg townhouse was a family home until 1939, then used by priests and later as a law firm. It opened its doors to modern art enthusiasts in 2016 with the intention of exhibiting the artworks of the greatest exponents and pioneers of modern art in the world.

Modern art that generates debate

Today we take many things for granted. Our day-to-day life is based on routines that we repeat over and over again without stopping to look beyond. The Moco Museum is able to open our vision to new perspectives by showing us art that makes us reflect. The permanent exhibition of Banksy: Laugh Now, allows us to think deeply about the alternatives we have to conflicts. The museum offers its visitors an unprecedented collection that mixes irony with humor to present the paradigms of modern society. It breaks with all the stereotypes we know and opens up to a more modern population. If you are eager to experience new ways of perceiving life, you should include the Moco Museum among the must-see places on your next visit to the Netherlands.

Always in search of a different approach

People who live enclosed in their own bubbles do not evolve. In order to be better every day we need to understand the world around us. Often what we understand is limited by what we see or hear. This is where the artworks on display at the Moco Museum manage to awaken that need to think beyond our limits. Artworks such as “Heart Boy” by Banksy, “Companion (Passing Through)” by KAWS, “Gummy Bear” by WhIsBe and “Freaky Mouse” by Fidia will transform the way you think. Remember that there is no one truth. You need to see through many truths to understand that diversity is part of our society. Turn your head and have fun in this particular museum.



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